People come to me for branding because they want to make their business look better. With so many companies focusing on appearance, they have forgotten to get to the core of businesses, the very fabric, the story that they originally set off to tell the world. If you're here, it can only mean that you have a story that needs to be retold, or re-spun.
What is a good story? A good story is one that you can tell a hundred times and still uncover something new.
Growing up, my entertainment was the world of fairy tales. The rich vocabulary of Andersen and Grimm, rang through my head as I slept, subtly teaching me the art of a great, everlasting story. By age 8, with a vocabulary of nearly 15,000 words, I made jokes about the test as I went along, intentionally mis-pronouncing "awry", and then setting myself right by saying, "that pronunciation went awry." Now, with a wealth of stories under my belt, I can tell stories as old as history itself, and spin a brand new one for your what you stand for.
If I tell you about the recession, do you remember what percent of people were affected by the recession in 2008? Or do you remember this picture: a man, with a scraggly beard, sitting on the side of the road, an outstretched hand, and an empty cup. Imagine this: Your website talks about how your software is 20x more effective and easier to implement, but your competitors, with pretty branding, show a video of a woman being saved from a hostage situation while the police force uses their software. A great story is the pinnacle of branding. It places you and your business at the top, and connects you with your perfect customer.