In marketing, the only way to stay afloat is to beat the trends to where they are headed. Sometimes this means borrowing from other industries to keep things fresh, and there is no better place to do that than real estate.

What is real estate really about? What are customers looking for and how can it be improved through simple methods that are easy and inexpensive to implement? How does real estate stay relevant when selling outdated houses?

The real estate market is about presentation of homes. Real estate photographers are photographers that use outdated models of the market to capture what a home is about, through oversaturating photos to make them look like the rest of the homes online, and wrangle in people who take the first choice they get.

However, since Instagram, photos have been looking less saturated across the board. Because of this, anyone looking to update their customer base to millennials will need to follow the instagram trends. But which ones?

Pinterest has received a similar upheaval in imagery, using pastels and light, harmless colors for everything from toilet scrubbers to high end ads, just to get clicks.

In my time of researching the real estate market, I found that desaturating images and making them look prettier would be the best way to get young people's attention on the site.

Brok wanted this younger audience, so on top of his website, I gave him instructions about how to keep it up so it would stay consistent over the years. The result? Three years later, and he still doesn't need to update his website, because that thing is rock solid!

Keep it up, Brok!